Ideal Hearts & Arrows Cuts
The Hearts & Arrows pattern is truly the mark of a perfectly cut diamond for it can only occur when each of the diamond’s facets align exactly.
We exclusively cut the world’s only Ideal Square & Ideal Cushion with the Hearts and Arrows Pattern.

Ideal Square
The Ideal2 Diamond is cut to the most exacting of standards which have been established to be ideal in terms of proportion, polish and symmetry.

Ideal Cushion
Our newly trademarked Ideal Cushion displays the exact same standards as the Ideal Square.
FEATURED ITEMS
Browse our finest diamond, ring, and other precious jewellery collection.










“I have known Jim for many years and cannot imagine buying anything of any substance anywhere else due to the quality and value given.”
“Our family has been buying fine jewellery from Jim for over 25 years. His designs and quality of manufacturing are first rate and his selection of precious stones and metals is consistently outstanding. His very fair pricing and his guarantee of satisfaction insures that he'll always be our first stop when purchasing these wonderful treasures.”